Marketing to Tourist by Lewis Dean

Author:Lewis, Dean [Lewis, Dean]
Language: eng
Format: epub
Publisher: Dean Lewis
Published: 2012-06-07T16:00:00+00:00

The last page has a screen shot from one of my websites: Briarwood Safari. Because of the time of year (winter as this is being written) they only have about forty-five visitors a day .

The list along the left-hand edge actually links to entire areas with more information on that subject. So Pageviews would take you to a list of the pages in order of popularity. You can get a good idea about which pages people are looking at and how long they spend with each one.

There is a help area and most of these should be obvious. I’ll not bore you with a description of what 4.25 pages per visit means.

There is one area that deserves explanation because it’s important and may not be understood. It’s called Bounce Rate.

Bounce Rate

Bounce rate represents the percentage of visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. The visitor has left the site after only viewing a single page.

Google adds the following: “Use this metric to measure visit quality—a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site .

Now, it’s important to understand that different websites will have different bounce rates due to content. If you own a rental cabin company here in Sevierville or the Smoky Mountains, a bounce rate of over 35 percent or so is cause for concern.

However, say you have built a website that includes a page with the current weather in Sevierville. Folks looking for the forecast will visit that page and bounce. That page has done its job and a bounce rate of well over 80 percent may be expected. That single page may bring the bounce rate up for the entire website. In return, the page will make visitors aware of your site.

Other Analytics Areas

Before we leave the subject of Google Analytics, I did want to make you aware there is a lot more than that little list. For example, there is an area with browser information. That’s important because if you have a number of folks using their phones to visit your site, this is where it will show up.

One that’s fun for me is the maps area:

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